About us
We believe that choosing direct cremation doesn’t mean sacrificing care. We created Choice Cremation for families seeking a straightforward, convenient arrangement process. By focusing solely on direct cremation, we are able to offer a seamless, compassionate experience with the personal attention and support you deserve. But our care doesn’t end there.
We know that healing continues long after the arrangements are made. That’s why we’ve woven after-loss support into the heart of what we do. From thoughtful resources to community gatherings, we create meaningful spaces for comfort and connection.
At Choice Cremation, we are dedicated to honoring your loved one with dignity and grace, while walking alongside you in the days that follow.
Tammy Friedman
Owner | Family Care Coordinator
Tammy Friedman brings over a decade of experience in funeral care, where she compassionately guides families through some of life's most challenging moments with empathy, respect, and understanding. As the owner and Family Care Coordinator at Choice Cremation, her aim is to ensure that families choosing direct cremation have a seamless and stress-free experience, while also receiving the emotional support they need.
Tammy's background in social work significantly shapes her approach to funeral care. She recognizes that each family's experience of loss is unique and is committed to ensuring that everyone feels acknowledged, valued, and cared for during their grieving process.
In her personal life, Tammy treasures family time spent with her husband of over thirty years. Family is central to Tammy’s life, both personally and professionally, and she aims to bring that same warmth, compassion, and commitment to the families she serves at Choice Cremation.
Her comprehensive approach to funeral care not only honors those who have passed but also supports the living, ensuring that every family she assists feels cared for during their most vulnerable times.
Emily Grace Crowe
Licensed Funeral Director & Embalmer | Certified Crematory Operator
Emily Grace Crowe is a devoted funeral professional who strives to offer compassionate and respectful support to families in their toughest times. She graduated from John A. Gupton College in 2021 and is a licensed funeral director, embalmer, and certified crematory operator.
For Emily, working in funeral service is not just a job; it is a calling. She believes that every family deserves to be treated with dignity, honesty, and care as they face their grief. Emily is known for her comforting presence and knowledgeable assistance.
In her free time, Emily loves to explore East Tennessee with her family and her dog, Finley. She also enjoys baking and often spends time making delicious treats in her kitchen. In December 2024, she got engaged to Brad Tate, and they are happily planning their wedding for September 2025.
To Emily, each family she assists feels like an extension of her own, and she feels privileged to support them during their most challenging times.
Finley
Community Ambassador
Finley is more than just a friendly face—he’s a trusted companion and a source of comfort for those experiencing loss. As a trained Grief Therapy Dog, Finley brings warmth, support, and unconditional love to those who need it most.
With his gentle nature and calming presence, Finley visits senior living communities, offering companionship and emotional support to residents who may be coping with grief, loneliness, or difficult transitions. His quiet presence and loving demeanor provide comfort in ways that words often cannot. Whether he’s sitting beside someone for a peaceful moment, offering a friendly nuzzle, or simply bringing a smile to those around him, Finley’s mission is to spread kindness and healing.
When he’s not making visits, Finley enjoys spending time at G and Pops's house, playing with his favorite toy, Bucky Beaver, and snacking on peanut butter treats. His soothing spirit and kind heart make him a cherished part of our Choice Cremation family and a beloved companion to many.